Ads can be annoying. Unfortunately, it’s a fact of life.
How many times have you turned on the TV lately to sit and watch a few solid hours of commercials? When was the last time you bought a magazine just to check out the print ads featured in it that month? And then there’s social media… No one goes on social media just so that they can be served advertising.
If you’re running a business however, don’t fret! All this means for you is that you will need to tap into your audience and find out what it is they WANT to see… Then give them exactly that!
According to a recent survey, 86% of consumers say they feel that ads are a necessary tool for receiving content, and also to help them seek out competitive prices (April 20 2016, Socialmediatoday.com). So, in a nutshell, people are watching the ads, they just don’t necessarily enjoy them. What do we do about that? Follow these 5 easy steps for creating ads that will get consumers noticing your brand, for all the right reasons.
1. Make it personal
“Consumers need to be marketed to in the way they want to be marketed to”, in other words, choose your audience and advertise directly to them. Get personal with your audience. Tell them what your brand can do specifically for them. That way you may not be appealing to the whole market, but you are appealing to the market that is most likely going to buy what you have to sell.
2. Make it relevant
Relevance is critical when advertising because if you are targeting someone that is not in your target audience, then you are potentially wasting your valuable money. Facebook has launched a feature in their advertising platform that rates your ads and gives you a relevance score. If you are currently advertising on Facebook, this is definitely a tool that you are going to want to check out!
3. Make it timely
People don’t want to hear about a sale that has already ended or a sale on a product that they’ve already purchased. Some brands use strong repetition and with doing so, continue to target the same (now irrelevant) market. Make sure that your retargeting is accurate and detailed, and your content is always fresh and changing.
4. Make it visual
90% off information transmitted to the brain is visual (May 15 2015, Hubspot.com), so no matter what form of ad you are creating, ensure that it is visually pleasing. You can have great copy in your ad, but if its not exciting to look at, then people aren’t going to stop to read it.
5. Have a visible call-to-action
Having all of the above incorporated into your ad may grab the consumer’s attention, but if there’s no visible call-to-action, they aren’t going to know what to do with the information. The call-to-action will vary depending on the advertising platform, but something along the lines of “come and see us at…”, “buy now” or “offer ends soon”, are all methods of instructing the consumer about what to do next.