Instagram’s logo change has created quite a stir amongst the social media community, with people expressing their dislike for the logo through memes and on public forums.

However, the logo change is merely acting as a successful distraction for the real change to Instagram; their feed.

Instagram announced in March that they were making changes or ‘improvements’ to the app by no longer displaying images chronologically. In other words, photos will no longer be displayed in order of when they are posted. Instead, their feed will be algorithmic, just like their parent company Facebook.

According to Instagram, seventy percent of images on users’ feeds are missed; therefore users may be missing the stuff they actually want to see (their best friend’s new dog, holiday, etc.) and are instead seeing things they may not be as interested in (colleague’s breakfast, aunt’s crafting, and so on). Instagram have stated that this new algorithm will fix these issues, as it will personalise the user’s feed based on their interests and relationships.

An Instagram blog posts explained that “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order. (Victor Luckerson, Time, March 15, 2016).

Although a recent petition asking the company to rethink the idea gained approximately 300,000 signatures, for personal users of Instagram, the change won’t actually have that much of an effect. However, for businesses on Instagram, this may mean less organic reach and more boosted posts.

Quick tip: If you see Instagram users posting the “turn notifications on” post, don’t do it. Unless you want to get a notification similar to a text message every time someone you follow posts a selfie, this functionality will be extremely annoying.

Additionally, if you’re a business on Instagram, the key to staying relevant on this social media platform is by posting relevant and engaging content. If you’re using Facebook for your business already, you shouldn’t have too much trouble applying the same sort of strategy to your Instagram.